Our Story
Fueling New Zealand with premium gourmet burgers, bold flavors, and an attitude that sets us apart from the ordinary.
Born from Rebellion
BurgerFuel wasn't just another burger joint that opened its doors - it was a revolution against the mundane. Founded with a mission to challenge everything ordinary about fast food, we've been serving up premium gourmet burgers with an edge since day one.
Our journey began with a simple belief: New Zealanders deserved better than cookie-cutter burgers. We wanted to create something that would fuel both body and soul, crafted with premium ingredients and served with an attitude that's distinctly Kiwi.
From our signature aioli to our hand-cut kumara fries, every element of the BurgerFuel experience is designed to challenge expectations and deliver flavors that ignite the senses.
Our Mission
To fuel New Zealand with premium gourmet burgers that challenge the ordinary. We're committed to delivering bold flavors, quality ingredients, and an experience that embodies the rebellious spirit of Kiwi culture.
Our Vision
To be New Zealand's most loved burger brand, recognized for our uncompromising quality, innovative flavors, and the attitude that makes every BurgerFuel experience memorable and authentic.
Meet Our Leadership Team
The passionate individuals driving BurgerFuel's mission to fuel New Zealand with exceptional gourmet experiences.
Marcus Thompson
Head Chef & Co-Founder
Marcus brings over 15 years of culinary expertise to BurgerFuel, crafting our signature recipes and maintaining our uncompromising quality standards.
Sarah Mitchell
General Manager
Sarah oversees daily operations and ensures every BurgerFuel location delivers the consistent, exceptional experience our customers expect and deserve.
Jake Rodriguez
Brand Director
Jake shapes BurgerFuel's bold brand identity and marketing strategy, ensuring our rebellious spirit resonates with burger lovers across New Zealand.
Emma Clarke
Operations Manager
Emma ensures seamless operations across all locations, maintaining our high standards while supporting our teams in delivering exceptional customer service.
Our Core Values
The principles that guide everything we do at BurgerFuel.
Passion
We're passionate about creating exceptional burger experiences that fuel both body and soul, bringing joy to every customer interaction.
Quality
Uncompromising quality in every ingredient, every recipe, and every service touchpoint - because our customers deserve nothing less than the best.
Innovation
Constantly challenging the status quo, innovating new flavors, and pushing boundaries to redefine what fast food can be.
Community
Building strong connections with our local communities, supporting local suppliers, and creating spaces where people gather and connect.
Our Journey
From humble beginnings to New Zealand's boldest burger brand.
The Spark
BurgerFuel was conceived from a desire to challenge everything ordinary about fast food. Our founders envisioned gourmet burgers that would fuel New Zealand with bold flavors and attitude.
First Location Opens
Our first restaurant opened in Auckland, introducing New Zealanders to premium gourmet burgers served with an edge. The signature BurgerFuel experience was born.
National Expansion
BurgerFuel began expanding across New Zealand, bringing our rebellious burger culture to major cities and establishing ourselves as a distinctly Kiwi brand.
Innovation Revolution
Launched our signature aioli range and introduced innovative menu items that set new standards for gourmet fast food in New Zealand.
Digital Transformation
Embraced technology with online ordering and mobile apps, making it easier for customers to access their favorite BurgerFuel experiences.
Sustainable Future
Committed to sustainable practices and local sourcing, ensuring BurgerFuel continues to fuel New Zealand responsibly for generations to come.