Cookie Policy
Learn how we use cookies to enhance your BurgerFuel experience
Effective Date: January 2026
1. Introduction
This Cookie Policy explains how BurgerFuel ("we", "us", or "our") uses cookies and similar technologies when you visit our website at burgerfuell.com (the "Website"). This policy forms part of our broader Privacy Policy and should be read in conjunction with it.
By continuing to use our Website, you consent to our use of cookies in accordance with this Cookie Policy. If you do not agree with our use of cookies, you should adjust your browser settings accordingly or discontinue using our Website.
2. What Are Cookies
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
Types of Cookies
- Session Cookies: These are temporary cookies that expire when you close your browser. They help us remember your preferences during a single browsing session.
- Persistent Cookies: These remain on your device for a predetermined period or until you delete them. They remember your preferences across multiple visits.
- First-Party Cookies: Set by our website directly and can only be read by our website.
- Third-Party Cookies: Set by external services we use, such as Google Analytics or Facebook Pixel.
3. Why We Use Cookies
BurgerFuel uses cookies for several essential purposes to enhance your experience on our website:
Essential Functionality
Enable core website features such as shopping cart functionality, order processing, user authentication, and maintaining your food preferences during your browsing session.
Performance Improvement
Monitor website performance, loading times, and identify technical issues to ensure optimal user experience when browsing our menu and placing orders.
Personalization
Remember your location preferences for delivery estimation, dietary restrictions, favorite menu items, and customized user interface settings.
Analytics & Marketing
Understand user behavior patterns, measure marketing campaign effectiveness, and provide relevant food recommendations and promotional offers.
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for our website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling in forms.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| PHPSESSID | BurgerFuel | Session management and user authentication | Session | Browser session |
| csrf_token | BurgerFuel | Security protection against cross-site request forgery | Session | Browser session |
| cart_items | BurgerFuel | Store shopping cart contents and order preferences | Persistent | 7 days |
| user_location | BurgerFuel | Remember user location for delivery estimation | Persistent | 30 days |
| cookieConsent | BurgerFuel | Remember cookie consent preferences | Persistent | 365 days |
4.2 Performance/Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. This helps us improve website performance and user experience.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguish unique visitors and track website usage | Persistent | 2 years |
| _gid | Google Analytics | Distinguish unique visitors within 24 hours | Persistent | 24 hours |
| _gat_UA-* | Google Analytics | Throttle request rate to Google Analytics | Persistent | 1 minute |
| _ga_* | Google Analytics 4 | Track session data and user interactions | Persistent | 2 years |
4.3 Functionality Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and providing customized content.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| language_pref | BurgerFuel | Remember language preference | Persistent | 365 days |
| dietary_prefs | BurgerFuel | Store dietary restrictions and food preferences | Persistent | 90 days |
| ui_settings | BurgerFuel | Remember user interface customizations | Persistent | 30 days |
| favorite_items | BurgerFuel | Remember favorite menu items for quick reordering | Persistent | 180 days |
4.4 Targeting/Marketing Cookies
These cookies are used to deliver advertisements relevant to you and track the effectiveness of our advertising campaigns.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _fbp | Track Facebook advertising effectiveness and user behavior | Persistent | 90 days | |
| _fbc | Store Facebook click identifier for conversion tracking | Persistent | 90 days | |
| fr | Enable Facebook advertising and retargeting | Persistent | 90 days | |
| IDE | Google DoubleClick | Measure advertising effectiveness and frequency capping | Persistent | 390 days |
| test_cookie | Google DoubleClick | Test whether browser accepts cookies | Session | 15 minutes |
5. Third-Party Cookies
We work with several trusted third-party services that may place cookies on your device. These partners help us provide better service and understand our customers' needs:
Google Analytics
Provides detailed insights into website usage, user behavior, and performance metrics. Google's privacy policy: https://policies.google.com/privacy
Facebook Pixel
Enables targeted advertising on Facebook and Instagram, and measures the effectiveness of our social media campaigns. Facebook's privacy policy: https://www.facebook.com/privacy/explanation
Google Ads
Powers our online advertising campaigns and remarketing efforts to show relevant ads to potential customers. Google Ads privacy: https://policies.google.com/technologies/ads
Delivery Partners
Third-party delivery service cookies may be present when using integrated ordering systems from our delivery partners.
6. Cookie Duration
Different cookies have different lifespans based on their purpose:
| Duration Category | Description | Examples | Typical Lifespan |
|---|---|---|---|
| Session Cookies | Deleted when you close your browser | PHPSESSID, csrf_token | Until browser closes |
| Short-term Persistent | Stored for immediate functionality needs | cart_items, _gid | 1-7 days |
| Medium-term Persistent | User preferences and functionality | user_location, dietary_prefs | 30-90 days |
| Long-term Persistent | Analytics and marketing tracking | _ga, cookieConsent | 1-2 years |
7. How to Manage Cookies
7.1 Browser Settings
You can control cookies through your browser settings. Here are instructions for major browsers:
Google Chrome
- Click the three dots menu (⋮) in the top right
- Select "Settings"
- Click "Privacy and security"
- Select "Cookies and other site data"
- Choose your preferred cookie settings
- To delete existing cookies, click "See all cookies and site data"
- Search for "burgerfuell.com" and remove if desired
Mozilla Firefox
- Click the hamburger menu (☰) in the top right
- Select "Settings"
- Click "Privacy & Security" in the left panel
- Scroll to "Cookies and Site Data"
- Click "Manage Data" to see stored cookies
- Search for "burgerfuell.com" to manage our cookies
- Adjust cookie acceptance settings as needed
Safari
- Click "Safari" in the menu bar
- Select "Preferences"
- Click the "Privacy" tab
- Choose your cookie blocking preferences
- Click "Manage Website Data" to view stored cookies
- Search for "burgerfuell.com" to remove our cookies
- Click "Done" to save changes
Microsoft Edge
- Click the three dots menu (...) in the top right
- Select "Settings"
- Click "Cookies and site permissions"
- Select "Cookies and site data"
- Choose your cookie preferences
- Click "See all cookies and site data" to manage individual cookies
- Use search to find "burgerfuell.com" cookies
7.2 Opt-Out Links
You can opt out of specific tracking and advertising cookies using these direct links:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ads Settings
- Facebook: Facebook Ad Preferences
- Digital Advertising Alliance: AdChoices Opt-out
- Network Advertising Initiative: NAI Opt-out
7.3 Our Cookie Consent Tool
When you first visit our website, you'll see our cookie consent banner. You can:
- Accept All: Allow all cookies for the full website experience
- Customize: Choose specific cookie categories to enable or disable
- Reject All: Only essential cookies will be used (may limit functionality)
You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer or by clearing your browser cookies and revisiting our site.
8. Consequences of Disabling Cookies
While you have the right to disable cookies, doing so may affect your experience on our website:
Essential Cookies Disabled
- Shopping cart won't maintain items
- Unable to complete online orders
- User authentication may not work
- Security features compromised
- Location-based services unavailable
Non-Essential Cookies Disabled
- Less personalized experience
- No dietary preference memory
- Generic marketing content
- Limited usage analytics
- Repeated prompts and settings
9. Do Not Track Signals
Some browsers offer "Do Not Track" (DNT) signals that request websites not to track user activity. Currently, there is no universal standard for how websites should respond to DNT signals.
BurgerFuel respects user privacy choices. When we detect a DNT signal from your browser, we:
- Limit the use of non-essential tracking cookies
- Reduce data collection for marketing purposes
- Still use essential cookies necessary for website functionality
- Honor your specific cookie consent preferences above DNT settings
10. Updates to This Policy
BurgerFuel reserves the right to update this Cookie Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations.
When we make significant changes to this policy, we will:
- Update the "Last Updated" date at the top of this page
- Notify users through our website banner or email if required by law
- Request renewed consent for new cookie types or purposes
- Provide clear information about what has changed
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.
11. Contact Us
If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:
General Inquiries
Email: [email protected]
Phone: +64 9 930 9123
Address: 9 Princes Street, Auckland Central, Auckland 1010, New Zealand
Privacy Officer
Email: [email protected]
Subject Line: Cookie Policy Inquiry
Our privacy team typically responds within 48 hours during business days.
12. More Information
For additional information about cookies and online privacy, we recommend these resources:
- About Cookies: www.aboutcookies.org
- All About Cookies: www.allaboutcookies.org
- Your Online Choices: www.youronlinechoices.com
- Browser Help Pages:
Thank you for taking the time to understand our Cookie Policy. At BurgerFuel, we're committed to transparency about how we collect and use information while providing you with the best possible experience on our website. Your privacy matters to us, and we strive to give you control over your data while delivering the premium service you expect from New Zealand's boldest burger brand.